Integrated Marketing Communication (IMC) and Marketing Channel Essay

Integrated marketing Communication (IMC) and Marketing Channel Strategy - Essay ExampleWe need to be selective in choosing from a number of online and offline marketing mediums. Internet marketing, direct marketing, database marketing, and public relations all mediums seem to be consistent to provide the competitive edge in the market. Internet marketing can help in attracting new customers from the social media sites like Facebook where prospective customers have better chances of viewing the advertisement. Google advertisement through Pay-per-click programs and packaging through email marketing can be beneficial where only customers from the database could be sent promotional mailers, designed by the hired PR agency. Through Internet-TV, relevant audiences attention can be captured go their favorite programs are run on television channels. At the same time, using SMS as intend of advertisement to the target audience telling the features of customized mobile phones of JFs Elect ronics can click the marketing parkway by contacting the right touch points to attract wider audiences. Using online media tools judiciously can make the marketing campaigns much effective and relevant (http//en.wikipedia.org/wiki/Integrated_marketing_communications).Print media like radio, television, newspapers, and billboards are components of offline media. JFs Electronics should combine both Medias in advertisement the new product, customized cell phone. Offline media can be a crucial and cheap tool in fashioning the product popular through television and radio advertisement. For television advertisement, there is good scope of screening interesting visuals based on the storyline as per the features of customized cell phones not found available in any other company and popular brands cell phones. Banners of the product at the just about visible locations at the marketplace will help in generating peoples interest. All promotional initiatives should be made at regular and continuous intervals to create brand