Sunday, April 21, 2019

ADVERTISING Essay Example | Topics and Well Written Essays - 500 words

ADVERTISING - Essay Example mishap to come up with a well-planned advertisement strategy could cost the company lots of money. advertise contribute a lot to the thriftiness. ad is now a 250+ billion dollar industry. Advertising is a substantial part of the income of mass media. Advertising creates jobs in the economy. Advertising has been the ingredient that has made many firms successful. Disallowing advertising would cause failure of many of those firms. Failure of firms hurts the economy (Taylor). On the contrary, successes of business enterprises have a positive impact on the overall economy thus creating more jobs. Advertising has become the prime source of marketplace information for consumers (Taylor). Many readers argon grateful for advertising because it lets the vendor speak directly to the consumer about the product, without the editorial filtering evident in near reviews and resource articles (Hegener). Paid commercial advertising can be viewed as a gesture of doctrin e in the readers ability to weigh the arguments provided and to make an informed decision. Many readers purchase magazines specifically for the advertising they contain, and travel, hobby, information processing system and fashion magazines are only a few categories where advertising routinely makes up a monumental percentage of the overall content (Hegener).However, todays advertising field is like a jungle, advertising media in any form are being bombarded with huge amount of advertisements. In order for businesses to extract a customers attention to their particular advertisement, the ads need to be eye-catching and perhaps make use of the psychological effects of color (Advertising). One main disadvantages of advertisement is that consumers may tend to be more familiar with a whole brand, as opposed to individual products (Advertising). Moreover, the process of advertising has made the consumer associate set with products that may not have a real connection to them - for ins tance, Nike has always

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