McDonald's Strategic Analysis Essay Example | Topics and Well Written Essays - 1000 words

McDonalds Strategic Analysis - Essay ExampleCompany Description McDonalds was found by an entrepreneur Ray Kroc. McDonalds has a magic formula that has made McDonalds what is it today. The organization believes that behind any successful product and behind any successful idea there should be one-part of inspirations and four-parts of perspiration. Grinding it out is the schema that is in engraved in the culture of McDonalds. By grinding it out McDonalds means to show tremendous mark and hard work in order solve all the problems that may arise in the working operations or at the back-office operations of McDonalds. This strategy made McDonalds earn $23.5 Billion alone in the year 2008, and during the same period, McDonalds was able to increase its market by an impressive 7%. McDonalds Goals McDonalds is one of the few organizations that believe in setting SMART goals. It believes that all goals must be Specific, Measurable, Achievable, Realistic and Time-bound. This has made possibl e for McDonalds to chance upon its goals. Employees of any organizations prefer goals that are SMART, because they provide a sense of direction and employees do not get lost in the muddle. Mission pedagogy McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. (About McDonalds, 2009 pp. 23-41) The mission statement clearly tells us that McDonalds has always wanted to be an organization whose focus will be on fast delivery of products to customers. The service time will be kept as small as possible. And we can see that McDonalds has quite clearly adopted the mission statement into what it is doing these days. Not just the serving time is short for customers who eat at McDonalds, but McDonalds also try to support the shortest possible delivery time for customers who order their products to be delivered at home. This helps people to have a quick breakfast and lunch at McDonalds without getting late for their jobs. McDonalds vision statement is divided into three core objectives, where they will try to master these SMART goals. Be the best employer for our people in each community around the world, Deliver operational excellence to our customers in each of our restaurants, and Achieve enduring profitable growth by expanding the brand and leverage the strengths of the McDonalds system through innovation and technology. (About McDonalds, 2009 pp. 23-41) The above vision statement clearly shows the smart goals that McDonalds have developed in order to get achieve their mission in the long-term. Vision statement is clearly a path through which the companies achieve their long-term mission statement. McDonalds just not only wants to become a successful business, but it also wants to be the best employer in the community. It also believes in delivering operational excel in its restaurants all aroun d the world. This involves preparing, cooking and serving the products to the consumers at shortest possible time. Other than that, McDonalds is also hoping to expand its brand through innovation and technology. This is an important part of the vision statement as organizations that tend to remain stagnant lose their market quickly, but not in the case of McDonalds who is still growing despite achieve tremendous success all over the world.